Adding Rich Snippets Using Schema.org
It is becoming increasingly more apparent that web sites need to leverage rich snippets to help quantify and describe their data for the major search engines. All of our database driven applications typically start with well defined and structured data, and when we format that data into an HTML page it becomes increasingly difficult to recover the original structure. Rich snippets are an attempt to help provide structure to the data in a format that the search engines can understand and define.
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